Local business owner has enduring legacy in serving Cordell

Long-standing cosmetic brand franchise owner Ann Loftiss is celebrating 45 years with Merle Norman, a famous one-stop shop for cosmetics and skincare.

In a recent interview, Loftiss shared her experience and love for her job, which dramatically impacted her life and several others.

Cosmetics brand Merle Norman, with its storied history dating back to 1931, offers a unique ‘three steps to beauty’ approach with its Cleansing Cream, Miracol, and Powder Base Foundation products. These are just a few of the products Loftis stands by. With a ‘try before you buy’ philosophy, Loftis can help valued customers find the products and shades that suit their personal and skin needs, making a visit to the Merle Norman Cosmetics Studio a must for any beauty enthusiast.

When asked why and how she has been in business for so long, she replied, “Good service and good product. The creator of Merle Norman started all this, and that’s why I’m here. It really helps if you can find work that you really love.”

Loftiss believes in offering the best service to those local and distant customers.

Loftiss’ commitment to her customers is unwavering. She not only provides service to a large number of customers but also continues to ship their orders to them.

Her dedication is reciprocated by her customers, who often express their appreciation, saying, ‘I am so glad you’re here.’ Loftiss believes that this mutual respect and appreciation are what make her business thrive.

After contributing to the beauty industry for 45 years and continuing her impact, Loftiss expressed her favorite part of her job as “Helping my customers find what they need and seeing the difference in them when they try the products and keep looking at themselves in the mirror saying, ‘Oh wow.’ Also, your customers become your friends, and that part I like.”

You can find the Merle Norman Cosmetics Studio of Cordell around the square at 108 E Main. Stop by or call (580) 832-5515 to schedule an appointment to find your next favorite skincare or makeup needs.