At ‘McData’ Your Info Is On The Menu

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The great thing about corporate giants is that they’re such amazing business innovators. For example, in the category of “wheel-spinning” innovation — i.e., trying to change a corporation’s course without actually changing anything — it’s hard to top McDonald’s.

For several years, the fast-food chain has been losing customers to younger chains with healthier, more stylish offerings. So CEO Steve Easterbrook has tried to recoup the losses with PR tricks, such as calling the menu “healthy” and “fresh.” But McNuggets and fries are still what they are, so people haven’t bitten the PR bait.

Now, though, he’s hit on an innovation that’ll surely cause hungry eaters to flock to the Golden Arches: artificial intelligence.

Yes, exclaimed Steve the Innovator, consumers need a robotic order-taker to advise them on what to order — based on AI’s ability to digest unlimited data about the weather, traffic, time of day, and what other people are ordering.

 

 

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